CatchThis Blog / tagline

Maria Cypher

September 27, 2012

How many ad agencies does it take to create a tagline? In the case of Toyota’s newly debuted “Let’s Go Places,” the answer appears to be six (Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend and Grieco Research). And perhaps therein lies the problem: one of pleasing too many parties, and devolving to the least-common […]

Mark Skoultchi

September 20, 2012

Avis’ original tagline—We try harder—was penned in the 1960s, and it was a textbook example of a brilliant positioning ploy. Stuck in the #2 slot behind Hertz, the car rental company made a virtue out of their plight and milked it for all it was worth. It was a classic (and iconic) challenger strategy, perhaps […]

Mark Skoultchi

April 19, 2012

Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and company naming, something comes along that manages to shock me. This time the honor goes to Philadelphia Cream Cheese, whose latest tagline creation is (get ready for it) Pheel the Moment. The commercial features a […]

Mark Skoultchi

August 18, 2009

Fresno just rolled out a new motto: California’s year-round playground. And, add to that a new rallying cry: Be world class. Be Fresno. Seriously?! Who are they kidding with this bullsh**? As a native Fresno County boy, and as a professional naming consultant, all I can say is: HAHAH! Branding Consultant Suzanne Bertz-Rosa explained, “Because […]

Mark Skoultchi

August 2, 2007

I heard an ad on the radio yesterday for AM/PM mini-mart. The purpose of the spot was to push junk food in mass quantity. Super-sized sugar drinks with extra-large bags of cholesterol and carbohydrate bombs. And it was all summed up by their new tag-line: Too much good stuff. Puh-leeze. Did the folks at AM/PM […]