Mark Skoultchi

July 8, 2010

A year ago the SciFi Channel changed its name to SyFy. The reaction was swift and negative. Everyone – from the press to the science fiction loving audience to the naming world – hated the new name. We here at Catchword thought it was a disastrous move. (Check out our snarky reviews here, here, here, […]

Mark Skoultchi

July 8, 2009

As we here at Catchword have pointed out numerous times (here, here, here, and here) we can’t stand the new SyFy brand name. However, we are willing to give credit where credit is due. The SyFy name officially belly-flopped onto the scene yesterday. While I was watching Highlander: The Source, I was surprised by the quality […]

Mark Skoultchi

March 25, 2009

Sorry, I just can’t leave this one alone. I started thinking about the Syfy name change and realized that there are quite a few other channels that could benefit from a new name. Because I’m such a nice guy, I’m going to publish the solutions here. Apologies to Landor — I hope I’m not hurting […]

Mark Skoultchi

March 17, 2009

So I know my partner already blogged this subject, but it is just too meaty to pass up. For those of you who missed it (I know — hard to imagine someone missing *naming* news), the Sci Fi Channel has decided to rebrand. I read about it in Stuart Elliot’s column in the New York […]

Laurel Sutton

March 16, 2009

From our friend Nancy Friedman comes this disturbing news: Syfy The New York Times reports that cable television’s Sci Fi Channel has been renamed Syfy. The pronunciation remains “sigh-fie.” The new slogan is “Imagine Greater,” and the old website is moving to The new name was developed by an internal team with the […]

Create the Perfect Brand Name