CatchThis Blog / Syfy naming

Mark Skoultchi

March 17, 2009

So I know my partner already blogged this subject, but it is just too meaty to pass up. For those of you who missed it (I know — hard to imagine someone missing *naming* news), the Sci Fi Channel has decided to rebrand. I read about it in Stuart Elliot’s column in the New York […]

Laurel Sutton

March 16, 2009

From our friend Nancy Friedman comes this disturbing news: Syfy The New York Times reports that cable television’s Sci Fi Channel has been renamed Syfy. The pronunciation remains “sigh-fie.” The new slogan is “Imagine Greater,” and the old SciFi.com website is moving to Syfy.com. The new name was developed by an internal team with the […]