CatchThis Blog / suffixes

Maria Cypher

July 21, 2011

In my Creative Brief blog on June 23, I shared the importance of creating a naming brief¬†before beginning any naming exercise.¬† The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and domain requirements. Once our creative brief has been approved by key stakeholders, we are ready […]

Burt Alper

August 16, 2007

Did anyone else catch Stuart Elliott’s piece in yesterday’s NYT on TIAA-CREF promoting their .org status as a differentiator? I guess now that saying “.com” is assumed, those people with something else to say might as well try to capture the moment. We naming consultants were not so impressed. They overlooked the fact that .org […]