CatchThis Blog / starbucks naming

Laurel Sutton

February 7, 2012

Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee roast is called Starbucks Blonde – and that’s “blonde” with an “e”, which normally means it applies to women (as “blond” applies to men). It debuted in January 2012 and was designed […]

Mark Skoultchi

January 10, 2011

First there was Nike’s transformation into the Swoosh. Soon there will just be the Green Dot. (Note: We stumbled on this graphic on Tumblr. We did not create it ourselves.)

Laurel Sutton

July 23, 2008

We here at Catchword Global Headquarters are big fans of caffeine – we never got that diet Coke dispenser installed, but we do have an espresso machine onsite. Via Craigslist, we bought a high-end Nespresso machine for the low low price of $20! Since we have to buy their proprietary coffee capsules, we get hit […]

Mark Skoultchi

September 14, 2005

I don’t drink coffee, but every once in a while I’ll visit a Peet’s, Tully’s, or Starbucks to buy some tea or hot chocolate. I was looking at the menu at Starbucks the other day and noticed, maybe for the first time, the ridiculous names of their cup sizes: Tall (small), Grande (medium), and Venti […]

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