CatchThis Blog / sports naming

Laurel Sutton

February 28, 2011

When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can invoke subjective, abstract concepts like “quality” or “aesthetics”, but most of the time the difference between a sparkly ring you buy at Target, and one you buy at Tiffany’s, is your perception […]

Laurel Sutton

December 22, 2010

The sports world has been buzzing about the names Legends and Leaders for the new Big 10 divisions. Since it’s a naming-type topic, our man at the NY Times, Ken Belson, called me for some colorful quotes for his excellent article: Jim Delany, the commissioner of the 115-year old Big Ten, has tried to quell […]

Laurel Sutton

April 16, 2010

Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s new majority ownership of the NBA Charlotte Bobcats. Here’s a sample: Either way, rebranding a team is a multiyear, multimillion-dollar process that Jordan figures could […]

Burt Alper

October 3, 2008

Those of us in the naming business have been looking for ROI data for an eternity. How can we justify the fees we charge if there’s no way to prove that changing the name actually impacts success? In a typical business name-change, there are too many extraneous factors that impact the success of a brand. […]

Mark Skoultchi

September 12, 2008

Now that the Giants and Jets have decided to reject Allianz as a potential sponsor of their new stadium because of their ties to the Nazis (see article), does this mean we all have to dump our BMWs, Volkswagens, Braun coffee-makers, Hugo Boss suits, and Siemens telecom equipment?

Burt Alper

February 10, 2006

In what should go down as one of the most ridiculous law suits in baseball history, the City of Anaheim today lost its complaint against Art Moreno, owner of the Anaheim Angels (sic). I, for one, am both surprised and disappointed by the verdict. In the spirit of full disclosure, let’s be clear that I […]

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