CatchThis Blog / sports branding

Mark Skoultchi

January 31, 2017

If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to sell to the highest bidder—however ludicrous the result—fans are losing their connection to what once […]

Laurel Sutton

April 16, 2010

Yet more press! The lovely and talented Ken Belson talked to me for a story he did in the New York Times about renaming sports franchises, sparked by Michael Jordan’s new majority ownership of the NBA Charlotte Bobcats. Here’s a sample: Either way, rebranding a team is a multiyear, multimillion-dollar process that Jordan figures could […]

Mark Skoultchi

May 21, 2009

Stephen Baird’s post on the DuetsBlog about renaming the Washington Redskins really hit home with me. I’m not a Native American, yet I am still offended that the team representing our nation’s capital employs such a derogatory name. What’s particularly puzzling about all this is that the city of Washington has already acknowledged that sports […]

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