CatchThis Blog / spinoff naming

Erin Milnes

February 28, 2018

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara’s CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company‚Äôs name. Launched last September, Vantara leverages the broad portfolio of innovation, development, and experience from across Hitachi Group companies to deliver data-driven solutions […]

Erin Milnes

January 7, 2014

It may seem like a simple name: Keysight Technologies. It couldn’t be that hard to come up with. Right? Wrong. There were 4,500 contenders when Agilent Technologies executives began the hair-splitting process of choosing a new name for its electronic measurement division, which will be spun off into a new company later this year. On […]