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Not a Breach of Intelligence: Name review of Intel Security (previously McAfee)

Alex Kelley
January 16, 2014
Intel Corporation, which acquired the cyber-security giant McAfee in August for 7.7 billion big ones, has announced that they will henceforth be rebranding McAfee as “Intel Security.”  The internet is buzzing with speculation that Intel’s motivation is to dissociate the...
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By |January 16th, 2014|Name Reviews|Comments Off on Not a Breach of Intelligence: Name review of Intel Security (previously McAfee)
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Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

Alex Kelley
December 2, 2013
In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this...
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By |December 2nd, 2013|Name Reviews|Comments Off on Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat
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The First Word: Catchword Reviews Twitter App Names

Laurel Sutton
March 10, 2009
More videos coming soon!
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By |March 10th, 2009|Product Naming, Videos|Comments Off on The First Word: Catchword Reviews Twitter App Names
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Good Name,Bad Product: Windows Vista Brand Name Gets Dumped

Burt Alper
October 30, 2008
Here at Catchword, we've often reminded clients that a great name will not be able to save a bad product (nor will a horrible name kill a great product). Our friends at Microsoft have helped prove this point with their...
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By |October 30th, 2008|Brand Naming, Branding, In-the-News, Product Naming|1 Comment
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Apture The Imagination: Exciting New Technology Name

Burt Alper
October 21, 2008
Apture has been making waves in the Web 2.0 world. The San Francisco Chronicle says that the Apture founders were "greeted like rock stars" at the SF New Tech event in early October. "What is Apture?" you ask. Well, in...
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By |October 21st, 2008|Brand Naming, In-the-News, Product Naming|Comments Off on Apture The Imagination: Exciting New Technology Name
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It had to be called …

Maria Cypher
September 25, 2008
Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player, I recently found an amazing piece of software that allows you to slow down your favorite songs (and thereby emulate...
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By |September 25th, 2008|Brand Naming, Product Naming|Comments Off on It had to be called …
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Cuil not so cool

Burt Alper
July 30, 2008
So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new "Google-Killer" is not ready for prime time. I had to check it out, what with all the publicity it has...
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By |July 30th, 2008|Brand Naming, Fun Stuff, In-the-News|Comments Off on Cuil not so cool
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ZS Associates launches Javelin

Mark Skoultchi
May 9, 2008
ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS's software suite unique and valuable. The name...
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By |May 9th, 2008|Product Naming|Comments Off on ZS Associates launches Javelin
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Kickfire blazes onto the scene

Mark Skoultchi
April 15, 2008
On Monday Kickfire publicly launched, effectively lighting a fire under the feet of their MySQL query competitors. Kickfire's product is a database appliance that revolutionizes the way queries are conducted. The small form-factor and industry-first SQL chip make Kickfire's queries...
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By |April 15th, 2008|Brand Naming, Product Naming|Comments Off on Kickfire blazes onto the scene
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Ozmo debuts!

Mark Skoultchi
April 4, 2008
We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We'd love to say more, but Ozmo Devices...
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By |April 4th, 2008|Brand Naming, Product Naming|Comments Off on Ozmo debuts!
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