CatchThis Blog / software naming

Alex Kelley

January 16, 2014

Intel Corporation, which acquired the cyber-security giant McAfee in August for 7.7 billion big ones, has announced that they will henceforth be rebranding McAfee as “Intel Security.”  The internet is buzzing with speculation that Intel’s motivation is to dissociate the internet security software from its eccentric founder, John McAfee. Did I mention he was eccentric? […]

Alex Kelley

December 2, 2013

In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this naming architecture seems a little strange.  First of all, the world of desserts doesn’t offer […]

Laurel Sutton

March 10, 2009

More videos coming soon!

Burt Alper

October 30, 2008

Here at Catchword, we’ve often reminded clients that a great name will not be able to save a bad product (nor will a horrible name kill a great product). Our friends at Microsoft have helped prove this point with their recent news that they are abandoning the Vista brand in favor of Windows 7. I […]

Burt Alper

October 21, 2008

Apture has been making waves in the Web 2.0 world. The San Francisco Chronicle says that the Apture founders were “greeted like rock stars” at the SF New Tech event in early October. “What is Apture?” you ask. Well, in their own words, “Apture is the feature-rich platform lets you turn text into a compelling […]

Maria Cypher

September 25, 2008

Sometimes a descriptive name just works, especially if done with a little bit of humor. As an aspiring guitar player, I recently found an amazing piece of software that allows you to slow down your favorite songs (and thereby emulate them), without changing the pitch. The brand name? The Amazing Slow Downer. The name is […]

Burt Alper

July 30, 2008

So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new “Google-Killer” is not ready for prime time. I had to check it out, what with all the publicity it has received. Alas, the folks at Google can still rest easy. The folks at Cuil aren’t […]

Mark Skoultchi

May 9, 2008

ZS Associates approached Catchword to help create a new name for their suite of software products. We started by evaluating the various legacy product names and then began to explore what makes ZS’s software suite unique and valuable. The name Javelin conveys speed and accuracy — both desirable benefits for busy sales people. It was […]

Mark Skoultchi

April 15, 2008

On Monday Kickfire publicly launched, effectively lighting a fire under the feet of their MySQL query competitors. Kickfire’s product is a database appliance that revolutionizes the way queries are conducted. The small form-factor and industry-first SQL chip make Kickfire’s queries faster and simpler than current industry-standard systems. What’s more, the Kickfire database appliance is more […]

Mark Skoultchi

April 4, 2008

We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We’d love to say more, but Ozmo Devices still hasn’t launched publicly. For now, we’re excited that their new name and the fantastic […]