CatchThis Blog / soda naming

Alex Kelley

April 7, 2015

The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew in some regions of Tennessee. And it is the latest comestible to adopt a clunky […]

Mark Skoultchi

July 15, 2008

The recently launched Safeway store brand CSD is marked by a distinctly generic name for its Sprite look-a-like: Ditto. Apparently the design firm responsible for this new brand name (we think we know who created this name, but will keep that info to ourselves to protect the innocent) didn’t think that this was too much […]