CatchThis Blog / small business

Laurel Sutton

May 23, 2012

This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in the heads of anyone brainstorming business name ideas. A name is your business’ first impression […]

Laurel Sutton

April 12, 2010

I was delighted to provide information to journalist Charlotte Jensen for an article about small business naming at AOL Small Business. Here’s a taste: You won’t be able to please everyone when naming your business, but there are some strategies you can follow to ensure you pick something lasting and effective. “The name is the […]