CatchThis Blog / small business naming

Erin Milnes

August 30, 2018

WGLT, the NPR affiliate from Illinois State University, recently interviewed Catchword co-founder Laurel Sutton for an episode about company naming for its Sound Ideas program. “Starting a business is hard. … One of the hardest parts is picking a good name. And good doesn’t just mean catchy or clever. “A good name means it’s both […]

Erin Milnes

August 24, 2017

The City of Roses has a nose for puns. Enjoyed these while visiting Portland for pre-eclipse fun:           This last is especially cute given Portland’s food truck lifestyle. Off the Grid may have started in San Francisco, but Rose City really lives it. The City of Roses has a nose for […]

Erin Milnes

February 27, 2017

When it comes to naming their small business, many owners think all they need to do is jot down a few ideas on a napkin. “People leave the naming to the end or don’t put enough effort into it,” said Laurel Sutton, principal at Catchword…