CatchThis Blog / shoe naming

Alex Kelley

December 13, 2016

Last week, I discovered Adidas’ new shoe line, Tubular, because they bought a promoted hashtag on Twitter (for a pretty $200K, if you were curious). At first I thought about the name. It caught my attention because it was different – it didn’t feel like a brand name at all – but maybe not in […]

Beth Gerber

December 8, 2011

When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of you who don’t know, a portmanteau is a word formed by squishing parts of two other words together.) Snapple (snap + apple), smog (smoke + fog), jeggings (jeans + leggings): I love how elegantly these […]