CatchThis Blog / semantics

Mark Skoultchi

June 19, 2013

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. But it’s also important to be able to distinguish between edgy yet perfectly viable brand […]

Beth Gerber

April 26, 2011

So the other night we’re squeezing through the crush at the bar, wondering why is it that every bartender who utters the word “Sidecar” suddenly starts talking like the ghost of Franklin Delano Roosevelt? But what really gets our attention is a language kidnapping, a semantic hostage situation. That’s right, people: a perfectly good word […]