CatchThis Blog / samsung

Erin Milnes

March 28, 2017

Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of […]

Erin Milnes

March 23, 2017

… Bixby can also be a good brand for Samsung because it doesn’t have many preexisting associations with it, said Laurel Sutton, co-founder of the naming firm Catchword, linguist and information officer for the American Name Society. …

Alex Kelley

December 3, 2015

Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and yet part of an intuitive family so they appear obviously linked to the same product […]

Jed Rendleman

September 4, 2014

Early yesterday, Samsung made a surprise announcement that they would be releasing two new oversized smartphones, the Galaxy Note Edge and the Galaxy Note 4. The Android-based Samsung Note phones have already been pushing the boundaries on phone screen size since the very first Note in 2011. Their comically large screens led to the phones […]