December 3, 2015
Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and yet part of an intuitive family so they appear obviously linked to the same product […]
September 4, 2014
Early yesterday, Samsung made a surprise announcement that they would be releasing two new oversized smartphones, the Galaxy Note Edge and the Galaxy Note 4. The Android-based Samsung Note phones have already been pushing the boundaries on phone screen size since the very first Note in 2011. Their comically large screens led to the phones […]
September 5, 2013
Move over lips and eyes: suddenly, the wrist is the sexiest part of your body, as far as technology’s concerned. “Wearables” have dominated the mobile market recently, with the explosion of small, smart devices that we carry ever closer to us. They’re physically attached to us 24/7 and “listen” to our bodies, using sensors to […]
September 21, 2011
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s Mobile Communications division. (May I also suggest referring to your “users” as “customers” if you […]