CatchThis Blog / retina display

Mark Skoultchi

February 4, 2013

You cannot separate brand naming from brand strategy.¬†Apple’s Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little interest to consumers into an exclusive, must-have feature across its product lines. Here I’ll examine […]

Create the Perfect Brand Name