CatchThis Blog / retail naming

Alex Kelley

October 12, 2017

Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told the New York Post, “Uniquely J is yet another way Jet.com is innovating for the metro millennial. […]

Mark Skoultchi

November 20, 2008

If ever there was a company that could use some help from naming specialists with brand name creation—Dress Barn is it. Don’t get me wrong: I’ve nothing against a store name that telegraphs to its customers that they can expect bargains within. Target comes to mind. Ann Taylor Loft is ok. But…Dress Barn? Can we […]

Mark Skoultchi

November 6, 2008

I have a twin sister. Debbi. There she is in the photo! She loves clothes. So much so that she opened her own clothing store. Figuring she wouldn’t have much personal use for men’s suits and ties, she opened a high-end women’s boutique selling some of the most exclusive, sought after brands in fashion – […]