March 28, 2017
Catchword’s very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung’s selection of “Bixby” for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of […]
May 28, 2014
As naming consultants, when we’re naming products or companies we generally recommend a name that’s easy and intuitive for target audiences to say and spell. But when naming babies? Well, ease of pronunciation can often take a second seat to other important factors, like cultural pride and family lineage. Yet there’s a price to pay […]
August 19, 2013
This guest post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get it wrong, and you might render your brand invisible—or call attention to it for all the wrong reasons. […]
August 12, 2013
Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?” And yes, while it’s strange to see my name in a post-apocalyptic satire, my name is kind of common – if you happen to be a Korean-American female. A quick Facebook search turns up at least […]
March 21, 2013
Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]
March 31, 2009
Pronunciation is very important to us here at Catchword. That’s why we would like to share this with you: the excellent folks at Daily Writing Tips have weighed in on the question that’s on everyone’s mind, Should you pronounce the “h” in “-wh-“ words like whistle, whiz, and overwhelm? DWT’s balanced response is very much […]
November 5, 2008
Word geek that I am, the movie title “Religulous” has caused me a great deal of consternation. Yes, that’s me you see, slowing down in my Miata in front of the movie marquee, silently mouthing the title, trying to accept and make sense of it. Well, thank you folks at Daily Writing Tips, for this […]