CatchThis Blog / product taglines

Mark Skoultchi

July 30, 2010

A tagline is a tricky little beast. It needs to get right to the heart of the brand  and do so in a way that’s intuitive, memorable and absolutely pitch perfect. In very few words. (Like Fed Ex’s old “When it absolutely, positively has to be there overnight.” Or Nike’s iconic “Just do it” which […]

Mark Skoultchi

August 2, 2007

I heard an ad on the radio yesterday for AM/PM mini-mart. The purpose of the spot was to push junk food in mass quantity. Super-sized sugar drinks with extra-large bags of cholesterol and carbohydrate bombs. And it was all summed up by their new tag-line: Too much good stuff. Puh-leeze. Did the folks at AM/PM […]

Create the Perfect Brand Name