CatchThis Blog / product renaming

Laurel Sutton

October 4, 2012

This blog originally appeared at¬†MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.   1. Know what you’re (re)naming You’d be […]

Laurel Sutton

November 11, 2010

This item was originally published on November 10th, 2010 at Fast Company. I first heard the term “digital wonderland” on an episode of Harry Shearer’s Le Show, in reference to the move from analog-anything to digital-everything. This was also where I learned about HD Radio, which seemed non-sensical–after all, radio waves don’t have pixels to […]

Create the Perfect Brand Name