CatchThis Blog / product branding

Jed Rendleman

October 8, 2014

As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey text boasts the lack of high fructose corn syrup and 30% fewer calories. Laughter and […]

Laurel Sutton

March 27, 2012

This blog originally appeared in Fast Company.  The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys based on movie figures. Characters in TV shows use products with the brands prominently displayed. Athletes wear clothing emblazoned with corporate […]

Mark Skoultchi

August 13, 2008

I am happily addicted to caffeine – until I skip my normal morning dose. There follows an inevitable sluggishness and an afternoon headache. As this is immediately cured by a cup of coffee I haven’t seen much reason in the last few years to quit. Scientific findings oscillate between praise for coffee’s health benefits and […]