CatchThis Blog / political naming

Alex Kelley

June 9, 2015

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what naming is all about. And so we take great interest, come election open season, when a bevy of politicians and their strategists try do the same: capture a candidate’s essence in a salient soundbite. Here’s […]

Mark Skoultchi

December 16, 2010

Just the other day I criticized No Labels for being single-messaged, flat, and lacking a sufficient rallying cry. A day later I read about the launch of an organization that got everything right with their name. All Out is a new group that aims to bring attention to LGBT issues around the world. They want […]

Mark Skoultchi

December 14, 2010

Yesterday a new group called No Labels launched itself onto the political scene. Being the political enthusiast that I am, I noted the veritable who’s who in their launch event’s speaker lineup. And as a namer, I couldn’t help but analyze their name. No Labels claims to be the non-partisan political group that we need […]

Beth Gerber

June 29, 2010

Nowhere is the power of naming more evident than in the political realm. Take the term “welfare,” for instance. The word has such a bad rap in this country that you can smear just about any political initiative by labeling it as such. And the smear extends across the pond: with many Americans on the […]

Mark Skoultchi

June 8, 2010

What would you call a movement to help girls break out of constrictive gender roles? This UK group came up with a great one: Pink Stinks. The irreverent name is fun to say, whatever your age. And as a rallying cry, it’s both energizing and provocative. You can see it inspiring curiosity, conversations, and oh, […]

Mark Skoultchi

April 27, 2009

I was interviewed recently for a piece on how language can impact political dialog. The article (“The Semiotics of Conflict”) questions whether the term “apartheid” can be used to describe the situation in Israel vis-a-vis the treatment of Palestinians. I was impressed by the author’s ability to address the question without necessarily taking a side […]

Mark Skoultchi

March 9, 2009

A few weeks ago, Laurel Sutton and I both commented on the name change of Blackwater to Xe (Laurel’s Post & Burt’s Post). The BBC published a timely piece on this and other recent name change efforts. I agree completely with the author’s notion that changing the name of a vilified institution (such as Blackwater […]

Maria Cypher

November 10, 2005

A show of hands: Who thinks I. Lewis “Scooter” Libby is guilty purely on the basis of his name? Immediate associations: summering in the Hamptons, silver spoons, prep school. According to Wikipedia, Cheney’s former Chief of Staff, who has pleaded innocent in the CIA leak case, has offered differing accounts of how he came to […]

Create the Perfect Brand Name