CatchThis Blog / political brands

Alex Kelley

June 9, 2015

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what naming is all about. And so we take great interest, come election open season, when a bevy of politicians and their strategists try do the same: capture a candidate’s essence in a salient soundbite. Here’s […]

Laurel Sutton

November 3, 2010

This item was originally published on October 30th, 2010 at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, there’s a huge social stigma attached to the program, and especially the name food stamps. This, of course, is due […]