CatchThis Blog / political branding

Alex Kelley

June 9, 2015

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what naming is all about. And so we take great interest, come election open season, when a bevy of politicians and their strategists try do the same: capture a candidate’s essence in a salient soundbite. Here’s […]

Mark Skoultchi

April 27, 2009

I was interviewed recently for a piece on how language can impact political dialog. The article (“The Semiotics of Conflict”) questions whether the term “apartheid” can be used to describe the situation in Israel vis-a-vis the treatment of Palestinians. I was impressed by the author’s ability to address the question without necessarily taking a side […]