CatchThis Blog / plane naming

Alex Kelley

October 30, 2013

The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand “Mint.” You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave on your hotel pillow, mint as in what you need to own to afford the […]

Burt Alper

January 27, 2006

Last week, Northwest Airlines announced that it planned to introduce a new low-fare carrier to compete with United’s “Ted” and Delta’s soon-to-be eliminated “Song” (and of course, the mainstays of the low-fare movement, Southwest and JetBlue). Although Catchword has not been engaged to name this new carrier, the solution is so obvious, we figured we […]

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