CatchThis Blog / pizza naming

Mark Skoultchi

October 16, 2013

The fast food industry always has some crazy promotion going on, some way of grabbing eyeballs, luring taste buds, and hopefully wallets into their doors. Yes, you might call these gimmicks, cheap tricks at turning profits, but behold the success of the Doritos-laced Locos Tacos at Taco Bell. Sometimes even the most loyal of customers […]

Mark Skoultchi

February 25, 2011

I love running across great brand names, and this week it was Naked Pizza. Here’s a name that not only sparks my interest, but starts a conversation about what makes this brand different. (10 whole grains and other natural stuff, no additives or chemicals.) The name also makes healthy food sound like fun: no small […]

Mark Skoultchi

September 19, 2008

On the drive home from backpacking near Yosemite the other weekend, my friends and I had the good luck to catch a glimpse of this creative example of brand name creation. Unfortunately, we weren’t quite hungry enough to be convinced. Pizza joints (and coffee shops for that matter) fall into this sort of naming with […]