CatchThis Blog / phone naming

When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and the HTC Hero (to name just a few). Now, there’s the HTC Thunderbolt—the lightning-fast phone […]

We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got a call coming in. As they explain in their press, PipSqueak noti­fies you when­ever your […]

This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say “Meh.” It’s the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and surely MS intends the shift from “mobile” to “phone” in the name to indicate A […]

Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as we speak. Samsung is preparing to launch its newest Android smartphone, the Galaxy. And unlike […]

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its stockholders. In that way it’s a lot like the iPad: an okay name that got […]

Introducing the new Samsung Epix smart phone with a whopping…….wait for it……..2-megapixel camera!!! Guys, if you’re gonna include the term “pix” in your phone name it’s gotta have more-than-ordinary picture capabilities. My Blackberry Curve, hardly a substitute for a point and shoot, has 2-megapixels. And, while I’ve only read a few reviews of the phone […]

I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t intend the Rumor to be used only for gossip-mongering. The phone has a 1.3 megapixel […]

Samsung is launching a new phone that some are referring to as the “anti-phone.”t This new phone will only have the ability to send and receive calls and check voicemail. It won’t come laden with confusing and fancy features like text messaging, camera, or internet. The phone will largely be targeted at consumers who just […]