CatchThis Blog / pheromones

Mark Skoultchi

February 16, 2012

From Midnight in Paris to White Diamonds, the fragrance industry’s brand names have always reeked of fantasy, with promises spun out of thin air. And the fantasies are usually carefully orchestrated by gender. Just compare brand names like Chantilly, L’Air du Temps, Happy, Someday, Joy, White Linen, Beautiful, Amazing Grace, and French Vanilla with, say, […]