CatchThis Blog / pharmaceutical naming

Alex Kelley and Erin Milnes

March 15, 2018

A lot of people have trouble sleeping. Some count sheep. Others get medical marijuana cards. A new option? Som. Som is a berry-flavored drink that includes vitamins, minerals, and melatonin (a hormone) to help you relax and support healthy sleep patterns.   The company’s marketing team has done a good job leveraging the simple English […]

Mark Skoultchi

January 30, 2014

Pharmaceutical naming is crazy hard. Just ask me: I’ve done it a few times, and it was enough to temporarily kill my enthusiasm for language. Between an insanely crowded space, the lengthy approval process, and FDA proscriptions and restrictions, it’s a wonder that any pronounceable, halfway euphonic drug names get approved. (Any meaning at all […]

Mark Skoultchi

June 10, 2013

Pharmaceutical companies have long hunted for the “female Viagra,” tempted by the untapped profit potential of sexually unfulfilled women. According to the American Medical Association, 43 percent of women have a low sexual drive. Early attempts at “pink Viagra” included nasal sprays and testosterone patches, which largely failed because they didn’t address the psychological and […]

Laurel Sutton

January 2, 2013

This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was no exception. Here, then, are Catchword’s nominations for the most inspired—and most misguided—product brand names […]

Maria Cypher

April 26, 2012

As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon occurs not only in the media and by the water cooler, but in focus groups, […]

Laurel Sutton

April 11, 2012

Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription pill Meridia. We all want to lose weight, and lose it now, with as little effort as possible. After all, if losing weight was as easy as eating less and exercising more, […]

Laurel Sutton

July 27, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #10: Name That Brand The ancients knew it, naturally For Felix’s ailing father Not quite a bear Water-soluble […]

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