CatchThis Blog / pharmaceutical branding

Mark Skoultchi

June 10, 2013

Pharmaceutical companies have long hunted for the “female Viagra,” tempted by the untapped profit potential of sexually unfulfilled women. According to the American Medical Association, 43 percent of women have a low sexual drive. Early attempts at “pink Viagra” included nasal sprays and testosterone patches, which largely failed because they didn’t address the psychological and […]

Beth Gerber

February 2, 2012

Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design article, “People over 50 account for 67 percent of America’s consumption…only 5 pecent of marketing […]

Laurel Sutton

July 27, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #10: Name That Brand The ancients knew it, naturally For Felix’s ailing father Not quite a bear Water-soluble […]

Mark Skoultchi

August 11, 2010

This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary system that releases the active ingredients from herbs through hot air vaporization.” And by herbs, they don’t mean basil. As […]

Mark Skoultchi

November 2, 2007

Saw a commercial for this contraceptive the other night. Actually really like the name. Marketed by Berlex Labs, Yaz is sort of a follow-up to the company’s already successful Yasmin oral contraceptive. I think Yaz has less estrogen in it than Yasmin, and Berlex claims it can treat emotional and physical premenstrual symptoms, and even […]