CatchThis Blog / pet name

Mark Skoultchi

February 12, 2013

A kiss may still be a kiss, but the names we call our lovers have definitely changed as time goes by. And as a naming agency, we find it fascinating. For instance, while sweetness is as aphrodisiacal a metaphor today as it was in the 1300s, bats, mice and fish have thankfully gone out of […]

Burt Alper

July 17, 2008

Yesterday I met a kitten named Billy who is on a strict raw food diet at the advice of his animal communicator/chiropractor. Animal communicator?! A growing demographic of people include their pets as full-fledged members of the family and have the means to treat their pets like human children. (As Americans we name them like […]

Mark Skoultchi

March 6, 2008

There are times in product naming when delicacy has no place. Or is a lost cause at best. When you’re dealing with pet turds, for instance. At least, so decided the makers of the joyfully graphic DooDoo Voodoo, an earth-friendly pet odor and stain remover. I salute their gumption (while holding my nose); in this […]

Create the Perfect Brand Name