CatchThis Blog / pet food naming

Burt Alper

July 17, 2008

Yesterday I met a kitten named Billy who is on a strict raw food diet at the advice of his animal communicator/chiropractor. Animal communicator?! A growing demographic of people include their pets as full-fledged members of the family and have the means to treat their pets like human children. (As Americans we name them like […]

Burt Alper

February 29, 2008

A friend of mine told me about a new fortified water for dogs. The name? “Fortifido”. Duh. Leaving behind the fact that someone actually took the time to create, and then brand, this stuff, I have to say I think the name is great. Distinctive, but relevant and fun. And I bet the .com domain […]