CatchThis Blog / personal names as brand names

Alex Kelley

June 5, 2018

Philips Lighting has changed its name to Signify. Why is this significant? First, a little background: in 2016, Philips Lighting was spun off from the Netherlands-based multinational Philips Corporation (which was founded in 1891 by a Philips father and son team). Signify is retaining the Philips brand for their products, like¬†Philips Hue. You may have […]