CatchThis Blog / personal information

Laurel Sutton

February 23, 2012

This blog originally appeared at Fast Company. The other day I really wasn’t paying much attention to the AM news station in my car until I heard a commercial for a web-based company imaginatively branded I got to wondering about this kind of service, and when I typed “reputation management” into a search engine […]

Mark Skoultchi

April 11, 2008

Saw this fun little piece on naming today. It mostly talks about “Googlegängers” (folks who share the same name finding out about each other through Google). But the reference to people subliminally liking names that are similar to their own is fascinating. I’ve experienced a slightly different, but likely related tendency in my years as […]

Laurel Sutton

March 4, 2008

I’m a big fan of Richard Wiseman’s Quirkology site – it’s all about psychology and perception and why human beings are so weird. And it’s fun! These are the people who brought you the World’s Funniest Joke and the amazing Color Changing Card Trick video (you really have to watch this one). Their research into […]

Create the Perfect Brand Name