CatchThis Blog / Personal branding

Alex Kelley

June 9, 2015

Here at Catchword, distilling a company or product’s being into a word or two is what we do. That’s what naming is all about. And so we take great interest, come election open season, when a bevy of politicians and their strategists try do the same: capture a candidate’s essence in a salient soundbite. Here’s […]

Leena Mehta

October 20, 2011

Although it’s hard to remember a world without Gaga, she hasn’t been famous for all that long. In fact, she came on the scene in 2008 with her debut album The Fame.  Although her first hit was “Just Dance”, I didn’t take note of her until her second hit, “Poker Face”, was every other song […]

Laurel Sutton

October 27, 2010

This item was originally published on October 26th, 2010 at Fast Company. Do you have a Google alert set on your name? If you’re reading this–that is, if you’re a clued-in business type who understands what marketing is–you have Google alerts set on your name, your company’s name, and your competitors’ names, just in case. […]

Burt Alper

July 24, 2008

Maybe I should change my role at the company to be the baby-name-blogger. Just too much good stuff in the news these days. Check out this article on the wackiest baby names ever. Naming babies seems much more fun than naming companies or naming products. I have to give the parents credit. Even a naming […]

Mark Skoultchi

April 11, 2008

Saw this fun little piece on naming today. It mostly talks about “Googlegängers” (folks who share the same name finding out about each other through Google). But the reference to people subliminally liking names that are similar to their own is fascinating. I’ve experienced a slightly different, but likely related tendency in my years as […]

Burt Alper

September 25, 2007

Forget about the hair, the clothes, the bod. Ever consider if your name has sex appeal? According to a study by MIT grad student/cognitive scientist Amy Perfors, beauty may well be in the ears, and not just the eyes, of the beholder. Perfors posted photos of men and women—labeled with fake first names—on the site […]

Laurel Sutton

February 19, 2004

“The Design Conspiracy, a London ad firm, created the site What Brand Are You?. It generates new corporate names using stock answers to questions like “Choose Your Core Value” and “Choose Your Main Goal”. Intended as a joke, it has received 3 million unique visitors and at least 20 companies hace actually registered names like […]