February 22, 2018
The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest bastions of beverage is getting in the game. Introducing bubly, brought to you by PepsiCo. I’ve gotta say, Pepsi’s new brand is really impressive, and a wonderful case study on how the name and graphic […]
January 12, 2015
We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated. Beverage makers are relentlessly trying to find new ways to make us buy stuff to […]
October 8, 2014
As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey text boasts the lack of high fructose corn syrup and 30% fewer calories. Laughter and […]