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Laurel Sutton

February 20, 2013

We’re often asked how we create our names.  Our answer is that naming is both an art and a science – the art of poetry and the science of linguistics.  One of the many techniques we use is alliteration.  Alliteration is a style of poetry based upon the rhythmic repetition of sounds instead of rhyme.  […]

Laurel Sutton

January 2, 2013

This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was no exception. Here, then, are Catchword’s nominations for the most inspired—and most misguided—product brand names […]

Mark Skoultchi

March 22, 2012

Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your credit or debit card. It comes with a merchant app that tracks receipts, takes pictures […]