CatchThis Blog / paperwhite

Beth Gerber

September 13, 2012

Most people don’t realize it, but a brand name is a complicated piece of marketing and communication.  In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and can take myriad forms, such as descriptive, suggestive, abstract, composite, real word and coined.  Of […]