CatchThis Blog / organic naming

Mark Skoultchi

November 2, 2009

Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body products. So, this is in part a plug for her new conditioner and exfoliant, but […]

Burt Alper

October 20, 2008

Farms can reap big dividends in profits and consumer loyalty with strategic naming. Sierra Schlesinger smiles easily while selling two pounds of shelling beans at the farmers’ market in Berkeley, California. “People know us as the dirty girls – even Joe (the farmer) gets tagged as one although he bristles a little at that….They remember […]