CatchThis Blog / Onomatopoeia

Leena Mehta

February 26, 2014

From the Greek term for “name-making”, onomatopoeia refers to the creation of a name by imitating the sound of the thing or action to which it refers.  The Snap, Crackle, Pop of Rice Krispies is the classic example, but you might also think of a brand name that combines both alliteration and onomatopoeia:  Meow Mix […]

Leena Mehta

November 1, 2012

I have to admit, I’ve taken Tylenol PM when I really didn’t have any pain. Sometimes when sleep has eluded you for a couple of nights, it’s okay to accept a teensy bit of OTC help (at least that’s what I tell myself). I’m sure the McNeil marketers were keenly aware of this consumer behavior […]

Laurel Sutton

June 21, 2012

“This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation we have with clients once a month Of course, the reason there are so many car names is that there are so many cars! And it seems like car manufacturers, while continuing to refresh mainstay […]