CatchThis Blog / nokia naming

Mark Skoultchi

November 17, 2011

When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in names for the barrage of new devices. Bucking this industry trend, Nokia recently announced its […]

Mark Skoultchi

September 21, 2011

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s Mobile Communications division. (May I also suggest referring to your “users” as “customers” if you […]