CatchThis Blog / new name

Laurel Sutton

May 13, 2009

This was published a few weeks ago, but I didn’t have a chance to blog it till now. Forbes, of all publications, put together quite a nice special issue on neologisms – that is, newly formed words. I’m impressed that they got real linguists (like John McWhorter, my colleague when we were both at UC […]

Mark Skoultchi

October 30, 2007

Naming a business is no easy task. Renaming a business is exponentially more challenging. Thus, it is with great excitement and pleasure that we announce yet another Catchword success in corporate branding: Daptiv. Formerly known as eProject, this project management client approached Catchword to help them rename their company. Their need was straightforward: a new […]