CatchThis Blog / negative meaning

Mark Skoultchi

June 19, 2013

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. But it’s also important to be able to distinguish between edgy yet perfectly viable brand […]

Beth Gerber

November 16, 2010

Remember when Sarah Palin “made up” the word refudiate? Remember how she then claimed her right to do so because, like Shakespeare, she was making celebratory use of a living language? Well, now she might not be so wrong to liken herself to the Bard. This week The New Oxford American Dictionary (NOAD) bestowed upon […]

Mark Skoultchi

June 25, 2009

[Today it was announced that the Russian energy giant Gazprom would enter into a joint venture with the Nigeria National Petroleum Corporation. The new firm, to be called Nigaz, is set to build refineries, pipelines and gas power stations in Nigeria.] Apparently Gazprom, a Global 500 company with nearly 400,000 employees (no exaggeration) doesn’t have […]