CatchThis Blog / naming

Mark Skoultchi

June 18, 2015

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. Most large companies can afford to hire a professional naming agency like us here at […]

Jed Rendleman

April 27, 2015

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of your new customers will search for you online to find your website, it’s essential to […]

Jed Rendleman

December 11, 2014

“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the meteoric rise of the Internet and social media. We have digitally documented our lives and […]

Jed Rendleman

November 12, 2014

When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made these conversations, and the knowledge itself, obsolete. But what about when your 8-year-old son asks […]

Jed Rendleman

November 3, 2014

Although the name does not explicitly say what the product does, as soon as I heard about Twitter Fabric, I could guess at its function.  Twitter has long held a monopoly on real-time online thought sharing, but like all big tech companies, has branched out with other lucrative ventures. From MoPub, which allows advertisers to […]

Laurel Sutton

October 4, 2012

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out into the wide, sometimes-weird world of naming.   1. Know what you’re (re)naming You’d be […]

Mark Skoultchi

July 7, 2011

Here at Catchword HQ, we’re all about balance and clarity. (Well, except for our annual Punctuation Party where everyone dresses up as their favorite punctuation mark). We believe in the relative equity between actions and words. The consequences of using particular words as they support actions should be clear and logical. Words ought to have […]

Mark Skoultchi

June 16, 2011

Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury and contentment…” But ladies and gentlemen, what we have nine miles west of Manhattan is much further away from any version […]

Beth Gerber

April 26, 2011

So the other night we’re squeezing through the crush at the bar, wondering why is it that every bartender who utters the word “Sidecar” suddenly starts talking like the ghost of Franklin Delano Roosevelt? But what really gets our attention is a language kidnapping, a semantic hostage situation. That’s right, people: a perfectly good word […]

Mark Skoultchi

November 17, 2010

Around the Catchword offices, we like to honor causes, holidays and memorials great and small. We’re all about marking our calendar and putting up the appropriate decorations. In fact, our favorite calendar days are those that also require a costume (we have incredible Pilgrim outfits…). But frankly, we’re finding it hard these days. During November […]