CatchThis Blog / naming trends

Alex Kelley with Erin Milnes

August 16, 2018

When I was young, I owned an off-road scooter that I got from a yard sale. It had an extra-wide board for your feet, no brakes, and chunky inflatable tires. I used to make race tracks in dirt piles in the yard and little jumps to try to catch some air. It was great fun. […]

Alex Kelley

June 26, 2018

Names with the form “____ and _____” have become ubiquitous. The form isn’t new — Ben & Jerry’s, Johnson & Johnson, and Abercrombie & Fitch have been around for years — but recently it seems like this type of name is everywhere, especially in certain industries like food and beverage and apparel. In the apparel […]

Alex Kelley

January 27, 2016

Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d shed some light on a fully-fledged trend: mobile game apps that take the form noun + verb […]

Alex Kelley

October 1, 2015

There are many double-edged swords in the world, like fast food, movie marathons, and having dentists for parents. Or creating a company name by affixing a simple, hip or cutesy suffix. You could argue it started with ~ster names, but it certainly reached saturation with ~ly names and ~able names. Don’t get me wrong; the […]

Laurel Sutton

January 6, 2010

(A version of this article appeared recently at Marketing Profs.) Like the internet phenoms they trumpeted, internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and occasionally, brilliant. As a bicoastal naming company that’s christened more than our share of internet phenoms, Catchword looked back […]

Mark Skoultchi

February 3, 2009

This post was conceived during the recent State of Green Business Forum yesterday in San Francisco. Great conference, BTW. I recommend it to folks who are looking to hear about green business from folks in the trenches. Despite the success of the conference, one subject kept nagging at me. I am a naming specialist by […]

Burt Alper

January 11, 2005

‘WHAT DO CANADIAN transvestite Carlos Bomp Bomp, Nabokov alias Vivian Darkbloom, and the Elizabethan put-down Lord Lackbeard have in common? Perhaps not much. But each of these invented names has been scrutinized in recent years by onamasticians. Onomastics — the study of proper nouns — may not be quickening any pulses with its steady stream […]