CatchThis Blog / naming trademark

Alex Kelley

February 18, 2015

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding out that the name you most like is unavailable can deal a crushing blow to […]

Catchword

August 17, 2010

As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal Mark Skoultchi walks you through the basic principles—and common pitfalls—of preliminary trademark screening. You’ll learn […]

Burt Alper

February 10, 2006

In what should go down as one of the most ridiculous law suits in baseball history, the City of Anaheim today lost its complaint against Art Moreno, owner of the Anaheim Angels (sic). I, for one, am both surprised and disappointed by the verdict. In the spirit of full disclosure, let’s be clear that I […]