CatchThis Blog /
< Back

Catchword’s Soluna wins Transform award

Erin Milnes
November 1, 2018
Catchword wins 2018 Transform Award
Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its...
More
By |November 1st, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword’s Soluna wins Transform award
Read More

The 5 Questions to Ask Yourself When Naming a Company or Product

Erin Milnes
August 17, 2016
5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
More
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product
Read More

Naming a Product or Company? 5 Questions You Should Ask Yourself

Beth Gerber
December 20, 2013
5 Questions to Ask Yourself When Naming a Company or Product
As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here...
More
By |December 20th, 2013|Brand Naming, Naming Tips|Comments Off on Naming a Product or Company? 5 Questions You Should Ask Yourself
Read More

Breaking the Mold: The Apple Mavericks Name Review

Mark Skoultchi
October 22, 2013
Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion ... It was only a matter of time before Apple would run out of fearsome cats to name successive versions of its OS X operating system. And then what?...
More
By |October 22nd, 2013|Name Reviews|Comments Off on Breaking the Mold: The Apple Mavericks Name Review
Read More

A Critical Pre-Naming Exercise: The Creative Brief

Maria Cypher
June 23, 2011
In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these hurdles, an effective naming process requires the creation of an enormous pool of potential names — hundreds or even thousands...
More
By |June 23rd, 2011|Catchword, Naming Tips|Comments Off on A Critical Pre-Naming Exercise: The Creative Brief
Read More

A Special Guest Appearance: Talking Naming Strategy With Attorneys

Mark Skoultchi
April 28, 2009
It used to be that marketers and lawyers didn't see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we've found a few quality IP attorneys who really understand what we naming consultants are...
More
By |April 28th, 2009|Brand Naming, Product Naming, Trademark|Comments Off on A Special Guest Appearance: Talking Naming Strategy With Attorneys
Read More