November 1, 2018
Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its own renewable energy. The Transform Awards Winners Book explained the win this way: “The judges […]
August 17, 2016
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]
December 20, 2013
As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. What’s essential to the brand? Business plans […]
October 22, 2013
Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion … It was only a matter of time before Apple would run out of fearsome cats to name successive versions of its OS X operating system. And then what? Apple answered that question today with its newly launched Mavericks, otherwise known as OS X 10.9, […]
June 23, 2011
In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these hurdles, an effective naming process requires the creation of an enormous pool of potential names — hundreds or even thousands of names. This concept of “quantitative creativity” is essential to ensuring that great names are […]
April 28, 2009
It used to be that marketers and lawyers didn’t see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we’ve found a few quality IP attorneys who really understand what we naming consultants are trying to do (i.e., help our clients sell more stuff), and who appreciate a good […]