Catchword’s Soluna wins Transform award

Catchword wins 2018 Transform Award
Catchword is very proud to announce that Soluna has been recognized with a 2018 Transform Award for Naming Strategy. Catchword developed the name earlier this year for the groundbreaking blockchain infrastructure firm, the first to be fully powered by its...
By |November 1st, 2018|CatchThis News, Catchword Naming Work, Company Naming|Comments Off on Catchword’s Soluna wins Transform award

The 5 Questions to Ask Yourself When Naming a Company or Product

5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product

Naming a Product or Company? 5 Questions You Should Ask Yourself

5 Questions to Ask Yourself When Naming a Company or Product
As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here...
By |December 20th, 2013|Brand Naming, Naming Tips|Comments Off on Naming a Product or Company? 5 Questions You Should Ask Yourself

Breaking the Mold: The Apple Mavericks Name Review

Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion ... It was only a matter of time before Apple would run out of fearsome cats to name successive versions of its OS X operating system. And then what?...
By |October 22nd, 2013|Name Reviews|Comments Off on Breaking the Mold: The Apple Mavericks Name Review

A Critical Pre-Naming Exercise: The Creative Brief

In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these hurdles, an effective naming process requires the creation of an enormous pool of potential names — hundreds or even thousands...
By |June 23rd, 2011|Catchword, Naming Tips|Comments Off on A Critical Pre-Naming Exercise: The Creative Brief

A Special Guest Appearance: Talking Naming Strategy With Attorneys

It used to be that marketers and lawyers didn't see eye to eye. (Ok, maybe the use of past tense is a bit optimistic.) But we've found a few quality IP attorneys who really understand what we naming consultants are...
By |April 28th, 2009|Brand Naming, Product Naming, Trademark|Comments Off on A Special Guest Appearance: Talking Naming Strategy With Attorneys