CatchThis Blog / naming stategy

Mark Skoultchi

April 15, 2009

As I read Amy Zipkin’s article in yesterday’s New York Times about the litany of formerly defunct brand names that have been re-introduced to the market, I kept noodling on the same question: is it easier to launch a new brand name or to reconfigure an old one? The naming consultant in me would like […]

Create the Perfect Brand Name