CatchThis Blog / naming specialist

Mark Skoultchi

June 30, 2008

You didn’t create your product or company overnight; so don’t expect to name it overnight either. Naming is a process that works best when ample time is spent exploring the vast creative possibilities. Plan ahead and allocate up to six weeks for a full naming process. The more time you allow, the more time your […]

Mark Skoultchi

June 23, 2008

Catchword has been in the naming business for ten years, and its founders even longer than that! Consequently, Catchword has accumulated a wealth of experience about the right and wrong ways to conduct a naming project. We know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult […]

Mark Skoultchi

June 19, 2008

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve gone from a small startup working with a handful of up-and-coming firms to a full-service bicoastal naming agency with a roster of blue chip clients. In honor of our 10th anniversary, we’d like you to […]